Epica
A design system for the boldest, most vivid yogurt brand on the shelves: EPICA
Year
2020
Occupation
- Identity
- Web
What we did:
Identity
A more balanced shape for the green leaf, a slight tweak to letter spacing in the logo — the minutest of changes to reach absolute harmony.
A simple rule of dividing every layout into two parts, so that it’s easy to mix and match components. Just like in our yogurt.
This efficient system can be adapted and reassembled for any format, keeping the look of the brand consistent.
Merchandise maintains the same two-part layout approach: recognizable, easily scaled, and minimalist.
What we did:
EPICA "City safari"
We changed the approach to the design of EPICA: for the first time we made the main lines of yogurts without a food zone — fruits and ingredients set only the color scheme of the prints.
For two months they made mango — rolling, pistachio — indomitable, and pomegranate — wild.
Wild animal prints for which you want to start hunting.
Alexander Zavatskiy
Design Director
Visit website:
Rebranding for Haier — home appliance brand.
Year
2023
Occupation
- Rebranding
