СМ А
Style for the Checkmat team — brazilian jiu-jitsu academy headquartered in LA
Year
2021
Occupation
- Identity
- Web
What we did:
Identity
The design is dictated by the spirit of Brazilian Jiu-Jitsu — it is dense, fundamental, clear.
The layout principle is based on a modular structure. Like in chess.
Abbreviation and name of the academy live in different graphic options, moving one step and changing position, like opponents in jiu-jitsu.
Green dot directs attention and highlights the communication message or the photo itself.
The style is so dynamic it almost have no boundaries. On the same time it’s so simple it might feel undistinguished.
Alexander Zavatskiy
Design Director
The photographic style takes after the artistic sports photography of Victory Journal and SoccerBible — lest we forget that sports are beautiful.
Visit website:
A design system for the boldest, most vivid yogurt brand on the shelves: EPICA
Year
2020
Occupation
- Identity
- Web
